30/08/2020 a las 05:42 #4210
BASINGSTOKE, Britain — Television networks will certainly face increasingly stiff competitors with regard to sports league transmission protection under the law as OTT challengers, such as Amazon Prime, get into the diamond ring with attractive bids, as outlined by a fresh report for Juniper Study.
The report, “The Future of Sports Content: Technologies, Broadcast Tactics & eSports 2018–2023, ” predicts important disruption for broadcasters within the next decade as typically the privileges to telecast 2 significant sports leagues come up intended for renewal. Especially, Major League Baseball as well as the National Hockey League may shake things up like OTT players bid with regard to liberties to their activities.
[Read: Fox Sports Readies The Field Regarding Globe Series]
“According to our examination, Amazon would only require just one. 7 million new Leading subscribers to pay to get Turner’s current MLB proper rights deal priced in the region of $3 billion for eight years, ” said Lauren Foye, that authored the report.
To counter the threat, the investigation firm recommends broadcasters deploy new technologies, such like augmented reality, AI-driven cognitive highlights, like those presented by simply Fox Sports having the aid of IBM’s Watson Multimedia for the 2018 World Goblet, in addition to 360-degree camera facets, to be able to drive audience engagement.
Broadcasters must also begin acquiring advantage of this possibilities eSports presents by partnering with publishers connected with activities or eSports leagues to get exclusive content plus media to be broadcast, the investigation group recommends.
In improvement to the report, Wacholder Studies have published some sort of white paper, “Three Technologies Set in place to Enhance Sports Content material, ” selling understanding in AR, cognitive highlights, 360-degree cameras plus other systems that offer the to drive better viewer diamond.
Juniper says the buy-ins can be high and is going to only increase higher. This spending produced by specialized sports wearable technologies and the ongoing fees audiences will pay to admittance that will content as properly as the ad and even subscription fee spending intended for eSports will reach $3. 4 billion by 2023, up from $700 million this yr, the brand new exploration says.
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